Consumer Participation in CSR: Spending Money versus Spending Time

نویسندگان

چکیده

Consumer participation plays a more active role in corporate social responsibility (CSR) than ever before. However, framework describing how approaches generate cognitive and behavior responses consumers is still lacking. The purpose of this study to investigate the different effects among consumers’ (i.e., spending money versus time) on inspiring engage CSR. Additionally, we explore mechanisms by identifying key mediating perceived value. A total 429 participants were recruited using an inter-group between-subjects design, hypotheses tested structural equation model, including path analysis bootstrapping procedure method. results show that tend have positive perception CSR greater intention participate when they spend time rather activities. We also confirmed importance value CSR, as link between consumer type behavioral fully mediated These findings shed light approach contributing research. Our provides meaningful implications for companies encourage use their

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ژورنال

عنوان ژورنال: Sustainability

سال: 2023

ISSN: ['2071-1050']

DOI: https://doi.org/10.3390/su15075786